Clinton Savings Bank
The Digital/Creative Marketing Specialist will contribute to the Bank's overall goals by way of various skilled functions within the overall Marketing Team including graphic design, social media, assisting with initiatives for all student and younger generation branding, managing branch and customer communication with Retail and Marketing Management approval, and supporting all other related departments.
o Create/design and produce all high-impact print and digital collateral and advertising materials and promotional pieces to drive revenue while ensuring that CSB's brand integrity is applied in all marketing, communication and touch points including website, mobile, online marketing, and social media, email blasts presented to CMO for endorsement.
o Cultivate a younger generation of potential customers by way of managing our in-school branch marketing and community outreach; parent outreach; influencers; digital communication and all social media communication.
o Manages the Bank's social media presence for brand awareness, increasing followers, and constant tracking of any other social accounts that would be effective for the Bank.
Monitor key online marketing metrics to track success.
o Designs along with content for monthly customer and board newsletters and other communication pieces as needed.
o Work as an internal-facing account manager to oversee and facilitate marketing program requests from internal departments.
o Responsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB's online/mobile and social channels.
o Works with team on development and execution of events and meetings.
o Directs the Branch Marketing Ambassadors to ensure all branch collateral is up to date and communicates effectively to customers.
o Updates CSB website under the direction of marketing team.
o Conducts a weekly search of online, social and local publications/online entities for CSB reference and PR pieces picked up.
Reports on the ad equivalency in accordance with industry standards.
o Conducts a weekly search of online and local publications for competitor product ads.
Compiles and tracks all ads and posts on the company Dashboard for access by ALM Committee.
o Works with the CMO in the creation of Press Releases when requested.
o Assists and often spearheads activities for community events that generate awareness and/or create good-will in the communities in which CSB serves including but not limited to Scratch appearances.
Required to participate as needed.
Maintains Kadince database for all community events for internal and CRA purposes.
o Fulfills orders for marketing collateral, promotional and apparel items from internal departments under the direction of the Marketing Department.
o Maintains competitor information, public relations, and advertising approvals from compliance.
Works with the Marketing team to ensure the branches are up to date with marketing materials per compliance.
Communicates with Marketing Ambassadors to ensure a clean marketing audit quarterly.
o Assists the Marketing Department with staff communication for all branch marketing efforts.
1-2 years design experience required fully Proficient in Illustrator, Photoshop, InDesign BS/BA in marketing, public relations, communications or writing preferred.
Experience in a corporate, financial or professional services environment.
Ability to work independently and thrive in a fast-paced, detail-oriented environment.
Clinton Savings Bank is an EOE AA M/F/Vet/Disability.
FDIC/DIF About the Company:
Clinton Savings BankIndustry:
Banking.
Estimated Salary: $20 to $28 per hour based on qualifications.
o Create/design and produce all high-impact print and digital collateral and advertising materials and promotional pieces to drive revenue while ensuring that CSB's brand integrity is applied in all marketing, communication and touch points including website, mobile, online marketing, and social media, email blasts presented to CMO for endorsement.
o Cultivate a younger generation of potential customers by way of managing our in-school branch marketing and community outreach; parent outreach; influencers; digital communication and all social media communication.
o Manages the Bank's social media presence for brand awareness, increasing followers, and constant tracking of any other social accounts that would be effective for the Bank.
Monitor key online marketing metrics to track success.
o Designs along with content for monthly customer and board newsletters and other communication pieces as needed.
o Work as an internal-facing account manager to oversee and facilitate marketing program requests from internal departments.
o Responsible for evaluating opportunities, developing and implementing strategies and business plans with emphasis on advancing and growing CSB's online/mobile and social channels.
o Works with team on development and execution of events and meetings.
o Directs the Branch Marketing Ambassadors to ensure all branch collateral is up to date and communicates effectively to customers.
o Updates CSB website under the direction of marketing team.
o Conducts a weekly search of online, social and local publications/online entities for CSB reference and PR pieces picked up.
Reports on the ad equivalency in accordance with industry standards.
o Conducts a weekly search of online and local publications for competitor product ads.
Compiles and tracks all ads and posts on the company Dashboard for access by ALM Committee.
o Works with the CMO in the creation of Press Releases when requested.
o Assists and often spearheads activities for community events that generate awareness and/or create good-will in the communities in which CSB serves including but not limited to Scratch appearances.
Required to participate as needed.
Maintains Kadince database for all community events for internal and CRA purposes.
o Fulfills orders for marketing collateral, promotional and apparel items from internal departments under the direction of the Marketing Department.
o Maintains competitor information, public relations, and advertising approvals from compliance.
Works with the Marketing team to ensure the branches are up to date with marketing materials per compliance.
Communicates with Marketing Ambassadors to ensure a clean marketing audit quarterly.
o Assists the Marketing Department with staff communication for all branch marketing efforts.
1-2 years design experience required fully Proficient in Illustrator, Photoshop, InDesign BS/BA in marketing, public relations, communications or writing preferred.
Experience in a corporate, financial or professional services environment.
Ability to work independently and thrive in a fast-paced, detail-oriented environment.
Clinton Savings Bank is an EOE AA M/F/Vet/Disability.
FDIC/DIF About the Company:
Clinton Savings BankIndustry:
Banking.
Estimated Salary: $20 to $28 per hour based on qualifications.
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